A. General data protection

    I. Data collection, basis of processing and your rights

1. Data collection and storage / use and transfer
2. The legal basis of processing
3. Your rights
4. Your right to object
5. Transfer of your data / export and processing outside the European Economic Area

    II. Changes in the purpose of processing and data use

B. Special features for our website

    I. Booking systems and links

1. Booking systems (“IBE”)
2. Links to other websites

    II. Use of cookies

1. General information on cookies
2. Avoiding cookies

     III. Newsletter and newsletter tracking / contact form and guest book

1. Our newsletter
2. Newsletter tracking
3. Our contact form

    IV. Use of other third-party programs and social media on our website

1. Use of Google Analytics with anonymization function
2. Use of Google Adwords Conversion Tracking
3. Use of Google Tag Manager
4. Use of Google Maps
5. Use of Facebook
6. Use of Facebook Conversion Pixel
7. Use of Facebook Custom Audiences Pixel
8. Use of Twitter
9. Use of Instagram
10. Use of YouTube
11. Use of rankingCoach

A. General data protection

With this data protection notice we inform you about the processing of your personal data in the context of our business relationship and the use of our website.
We, as the provider of this website and the responsible body within the meaning of data protection regulations (you can find precise information in the imprint), take the obligation to data protection very seriously and design our services in such a way that only necessary personal data is collected, processed and used. Under no circumstances will personal data be rented or sold to third parties for advertising purposes.
Only those people who need this data to carry out their tasks, who are informed about the statutory provisions on data protection and who have committed themselves to comply with them in accordance with the applicable statutory provisions of the EU General Data Protection Regulation (“GDPR”), have access to personal data.
When using our website, please note the explanations under Section B ff. of the data protection information.

I. Data collection, basis of processing and your rights

1. Data collection and storage / use and disclosure

1.1. We process the personal data that we receive from you as part of our business relationship and that we need to fulfil our obligations, in particular processing your (travel) inquiries and (travel) bookings.
1.2. The relevant personal data usually includes your booking and contact details (last name, first name, address, email address, telephone number), if applicable, the data in your travel documents (passport number, passport details, date of birth), if applicable, the data on your payment method and other data provided by you to fulfil our contractual obligations and to process your trips or to process other booked services.
1.3. As part of our business relationship, you only have to provide the personal data that is necessary for establishing and carrying out a business relationship or that we are legally obliged to collect. Without this data, we will usually have to refuse to carry out the order or will no longer be able to carry out an existing contract and may have to terminate it; i.e. in order to use a service or functionality, it is necessary for you to provide the data provided.

2. The legal basis for processing

2.1. The personal data we provide from you is collected and processed for various purposes. The specific purposes of the processing arise from the respective services commissioned.
2.2. The legal basis for the processing of your data arises from Art. 6 and Art. 9 GDPR.
• Art. 6 Para. 1 lit. a GDPR serves our company as the legal basis for processing operations for which we obtain or must obtain your consent for a specific processing purpose.
• If the processing of personal data is necessary to fulfill a contract, as is the case, for example, when processing your (travel) bookings, the processing is based on Art. 6 Para. 1 lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services.
• If our company is subject to a legal obligation which requires the processing of personal data, such as to fulfill tax obligations or due to special features when entering the USA, the processing of your data is based on Art. 6 (1) (c) GDPR in conjunction with the relevant legal provision.
• In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third parties. In this case, the processing would be based on Art. 6 (1) (d) GDPR.
• Ultimately, processing operations could be based on Art. 6 (1) (f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases, but where processing is necessary to protect a legitimate interest of our company or a third party and your interests, fundamental rights and freedoms do not outweigh them.
2.3. If, in exceptional cases, we process special categories of personal data about you (data revealing racial or ethnic origin, political opinions, religious or ideological beliefs, or trade union membership, as well as the processing of genetic data, biometric data for the unique identification of a person, data concerning health or data concerning sex life or sexual orientation), one of the following legal bases must also be applicable:
• You have given your explicit consent (Article 9 (2) (a) GDPR);
• The processing is necessary to protect your vital interests or those of another person and the data subject is physically or legally incapable of giving consent (Article 9 (2) (c) GDPR);
• The processing relates to personal data that you have clearly made public (Article 9 (2) (e) GDPR);
• The processing is necessary for the establishment, exercise or defense of legal claims (Article 9 (2) (f) GDPR);
• The processing is necessary for reasons of substantial public interest on the basis of EU law or the law of an EU Member State which is proportionate to the aim pursued, respects the essence of the right to data protection and provides for appropriate and specific measures to safeguard your fundamental rights and interests (Article 9 (2) (g) GDPR).
2.4. Your personal data will be used for advertising and market research purposes if you have given your prior consent or if the processing is necessary to protect the legitimate interests of our company or a third party and your interests, fundamental rights and freedoms do not override them.

3. Your rights

3.1. As a data subject, you have the right to request information about the data stored about you and the extent of the data processing and transfer carried out and to receive a copy of the personal data stored about you.
3.2. You also have the right to immediately request the correction of incorrect personal data concerning you and the completion of incomplete personal data stored about you.
3.3. You also have the right to request the immediate deletion of personal data stored about you if the legal requirements are met. Please note that your right to deletion may be subject to restrictions. For example, we do not have to or may not delete data that we must continue to retain due to statutory retention periods. Data that we need to assert, exercise or defend legal claims is also excluded from your right to deletion.
3.4. You have the right to request the restriction of processing (i.e. the marking of stored personal data with the aim of restricting its future processing) under certain conditions.
3.5. Please address all requests to us as the responsible body (see legal notice).
3.6. Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR. The supervisory authority to which the complaint was submitted will inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR.

4. Your right to object

4.1. If we process your personal data to perform a task that is in the public interest or in the exercise of official authority, or to protect our legitimate interests, you have the right to object to the processing of your data for personal reasons. In addition, you have an unrestricted right of objection if we process your data for our direct marketing.
4.2. In the event of an objection, we will no longer process your personal data. Unless we can prove compelling legitimate reasons for processing this data that outweigh your interests, rights and freedoms, or your personal data is used to assert, exercise or defend legal claims.
4.3. The objection can be made in any form.

5. Transfer of your data / export and processing outside the European Economic Area

5.1. Due to the size and complexity of the data processing, it is not possible for us to list every recipient of your personal data individually in this data protection notice, which is why only categories of recipients are usually specified.
5.2. We will only pass on your personal data to third parties if this is necessary to fulfill the contract, we or the third party have a legitimate interest in passing it on or you have given your consent. In addition, data may be transmitted to third parties if we are obliged to do so due to legal provisions or by enforceable official or court order. Third parties to whom we pass on your personal data, regardless of our service provision, include:
• Booked service providers such as tour operators, airlines, car rental companies, hotels, visa service providers, insurance companies, etc.
• External consultants (e.g. lawyers, tax consultants, auditors),
• Authorities within the scope of their jurisdiction (e.g. tax office, police, public prosecutor’s office),
• Courts,
• Other third parties, if you instruct us to pass on data or give your consent.
5.3. Service providers employed by us and acting on our behalf (so-called processors) may also receive data for these purposes. For example, if you book through providers of tourist booking systems such as Amadeus Germany GmbH or Schmetterling International GmbH Co. KG, your booking data may be passed on to them so that they can transmit the booking to the booked service provider, e.g. tour operator. Service providers can also be commissioned to provide server capacity.
5.4. Your personal data will be exported to countries outside the European Economic Area if the data provided needs to be transmitted to third parties in third countries, e.g. to fulfill the contract (Article 49 GDPR) or due to official or national legal requirements. For example, when traveling to the USA, government authorities such as the Department of Homeland and Security receive your passenger data via the booked airline.

II. Changes in the purpose of processing and data use

Since the processing methods used may change/evolve due to technical progress and organizational changes, we reserve the right to further develop this data protection information in accordance with the new technical and organizational framework conditions. We therefore ask you to check the data protection information from time to time. The new data protection information will then apply to your next visit to us or to our websites.

B. Special features for our website

I. Booking systems and links

1. Booking systems (“IBE”)

1.1. Our company’s website, as well as the IBE integrated on our site, e.g. via iFrame, collect a series of general data and information each time the website / the integrated IBE is accessed. This general data and information is stored in the log files of the servers used. The following can be recorded:
• browser types and versions used,
• the operating system used by the accessing system,
• the website from which an accessing system reaches our website (so-called referrers),
• the sub-websites accessed via an accessing system on our website,
• the date and time of access to the website,
• an Internet protocol address (IP address),
• the Internet service provider of the accessing system, and
• other similar data and information used to avert dangers in the event of attacks on our information technology systems.
1.2. When using this general data and information, our company does not draw any conclusions about the data subject. Rather, this information is required in order to
• correctly deliver the contents of our website,
• optimise the contents of our website and the advertising for it,
• ensure the long-term functionality of our information technology systems and the technology of our website and
• to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.
1.3. This data and information collected anonymously or pseudonymously by us is therefore evaluated by our company on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.
1.4. The transmission of sensitive, personal data between your computer and our servers or the servers of our partners and service providers is encrypted using the SSL (Secure Socket Layer) procedure for bookings and payments. This means that third parties have no way of reading your data during transmission. In addition to the secure transmission between your computer and our servers, access to our servers by third parties is also protected by a variety of security mechanisms.
1.5. In addition, we have implemented organizational and technical security measures, which we continuously evaluate and adapt if necessary, to protect your personal data stored and processed by us.

2. Links to other websites
We use external links on our website and would like to point out that we have no influence on the content and design of these websites of other providers. This data protection information therefore does not apply to linked websites of other providers.

II. Use of cookies

1. General information on cookies

We use so-called “cookies” to customize and optimize our customers’ online experience and online time. A cookie is a text file that is either temporarily stored in the computer’s memory (“session cookie”) or saved on the hard disk (“permanent” cookie). Cookies contain, for example, information about the user’s previous accesses to the corresponding server or information about which offers have been accessed so far. Cookies are not used to run programs or to load viruses onto your computer. The main purpose of cookies is rather to provide an offer that is specifically tailored to the customer and to make using the service as convenient as possible.

2. Avoiding cookies

The visitor has the option to refuse the use of cookies at any time. This is usually done by selecting the corresponding option in the browser settings or by selecting it when accessing our website. Further details can be found in the help function of the browser used by the customer or in the corresponding cookie banner. If the customer decides to deactivate cookies, this can reduce the scope of the service and have a negative impact on the use of the services of the responsible party.

III. Newsletter and newsletter tracking / contact form and guest book

1. Our newsletter

1.1. On our company’s website you are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines which personal data is transmitted when you order the newsletter.
1.2. Our company regularly informs its customers and business partners about company offers by means of a newsletter. You as the data subject can only receive our company’s newsletter if
• you as the data subject have a valid e-mail address and
• you have registered to receive the newsletter.
For legal reasons, you as the data subject will be sent a confirmation e-mail using the double opt-in procedure. This confirmation e-mail is used to check whether you are the owner of the e-mail address and have therefore authorized receipt of the newsletter as the data subject.
1.3. When you register for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to legally protect the person responsible for processing.
1.4. The personal data collected when registering for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to the technical conditions.
1.5. Our company uses the service provider CleverReach to send e-mail newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede. The data you enter to receive our newsletter (e.g. e-mail address) is stored on CleverReach’s servers.
1.6. Sending newsletters via CleverReach enables our company to statistically evaluate the behavior of newsletter recipients. This allows us to analyze, among other things, how many recipients have opened the newsletter and how often which link in the newsletter has been clicked. Conversion tracking can also be used to analyze whether a predefined action has taken place after a link in the newsletter has been clicked. Technical information about the user is also transmitted. All data is collected exclusively in pseudonymized form. The data is not linked to other personal data of the users. Direct personal reference is excluded.
1.7. If you do not want your data to be analyzed, you must unsubscribe from our newsletter. For this purpose, we provide you with a link to unsubscribe in every newsletter. If you unsubscribe from the newsletter, your data will also be deleted from CleverReach’s servers.
1.8. Our company has concluded a contract for order data processing with CleverReach. We fully implement the strict requirements of the German data protection authorities when using CleverReach.
1.9. For more information, please see CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.

2. Newsletter tracking

2.1. Our company’s newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, our company can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.
2.2. Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. If you do not want newsletter tracking, you can unsubscribe from the newsletter dispatch at any time and inform us as the controller of this.

3. Our contact form

3.1. On our company website, you are also given the opportunity to contact us via a so-called contact form, for example to request a travel offer. The personal data transmitted for this contact request is determined from the input mask used for this purpose. The data you provide will only be used for the purpose of contacting you. It will not be used for any other purpose unless you give your further consent.
3.2. The data entered in the contact form will therefore only be processed to answer your contact request.

IV. Use of other third-party programs and social media on our website

We carry out analyses of our customers’ behavior when using our service or have them carried out. For this purpose, mostly anonymized or pseudonymized user profiles are created. The user profiles are created for the sole purpose of constantly improving our service.
We also use functionalities from social networks.

1. Use of Google Analytics with anonymization function

1.1. We use the Google Analytics component on this website. The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.
1.2. We use the addition “_gat._anonymizeIp” for web analysis via Google Analytics. Using this addition, the IP address of the data subject’s internet connection is shortened and anonymized by Google if our websites are accessed from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.
1.3. The purpose of the Google Analytics component is to analyse visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us which show the activities on our websites, and to provide other services related to the use of our website.
1.4. Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component was integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted through the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.
1.5. Cookies are used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the data subject. Whenever our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
1.6. As already explained above, the data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
1.7. Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and of preventing such collection. To do so, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
1.8. Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html.

2. Use of Google Adwords Conversion Tracking

2.1. The website uses the online web program Google AdWords and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you view an advert placed by Google, a cookie for conversion tracking is stored on your computer. This enables Google to recognise when users view a Google advert and are redirected to the website. The cookies expire after 30 days, do not contain any personal data and are therefore not used for personal identification.
2.2. Each Google AdWords customer receives a different cookie. This means that there is no way for cookies to be tracked across the websites of AdWords customers. The information generated using the conversion cookie is used to create conversion statistics for AdWords customers who use conversion tracking. This includes information on the number of website visits and redirects.
2.3. To prevent tracking, you can prevent the cookies from being uninstalled by changing the settings in your browser software (deactivation). The data will then not be included in the conversion tracking statistics. You can find further information and Google’s privacy policy at: http://www.google.de/policies/privacy/.

3. Use of Google Tag Manager

We use the Google Tag Manager on this website. This service allows website tags to be managed via an interface. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags as long as they are implemented with the Google Tag Manager.

4. Use of Google Maps

We use the Google Maps API on this website to visually display geographic information. The operator of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When using Google Maps, Google also collects, processes and uses data about the use of the maps functions by visitors to the website. For more information about data processing by Google, please see Google’s privacy policy, which you can access at www.google.com/privacypolicy.html.

5. Use of Facebook

5.1. We have integrated components of the company Facebook on this website. The operating company of Facebook is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
5.2. Each time one of the individual pages of this website operated by us and on which a Facebook component (Facebook plug-in) has been integrated is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.
5.3. If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
5.4. Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
5.5. The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

6. Use of the Facebook Conversion Pixel

6.1. We use the “Conversion Pixel” or visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). By calling up this pixel from your browser, Facebook can then recognize whether a Facebook ad was successful, for example whether it led to an online purchase. We only receive statistical data from Facebook for this purpose without reference to a specific person. This enables us to record the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we refer you to their data protection information https://www.facebook.com/about/privacy/.
6.2. Please go to www.facebook.com/settings?tab=ads if you would like to revoke your consent to Conversion Pixel.

7. Use of Facebook Custom Audiences Pixel

7.1. We use the “Custom Audiences Pixel” from Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) on our website. This serves the purpose of presenting interest-based advertisements to visitors to our website when they visit the social network Facebook. For this purpose, a pixel from Facebook has been implemented on our website. This pixel establishes a direct connection to the Facebook servers when you visit our website. The fact that you have visited our website is transmitted to the Facebook server and Facebook assigns this information to your personal Facebook user account. Further information on the collection and use of data by Facebook as well as your rights and options for protecting your privacy can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/. You can object to interest-based advertising on Facebook at https://www.facebook.com/settings/?tab=ads#_=_. You must be logged in to Facebook to do this. You can also object to the Custom Audience Pixel by clicking.

8. Use of Twitter

8.1. We use Twitter components on this website. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages are available to everyone, including people not logged in to Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also enables a broad audience to be addressed via hashtags, links or retweets.
8.2. Each time one of the individual pages of this website, which is operated by us and on which a Twitter component (Twitter button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to retransmit the contents of this website, to make this website known in the digital world and to increase our visitor numbers.
8.3. If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
8.4. Twitter always receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in to Twitter at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of this information to Twitter is not desirable for the data subject, he or she can prevent the transmission by logging out of their Twitter account before accessing our website.
8.5. The applicable data protection provisions of Twitter can be found at https://twitter.com/privacy?lang=de.

9. Use of Instagram

9.1. We use functions of the Instagram service. The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Instagram is a service that can be qualified as an audiovisual platform and enables users to share photos and videos and also to further disseminate such data in other social networks.
9.2. Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram receives knowledge of which specific sub-page of our website is visited by the data subject.
9.3. If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific sub-page the data subject visits each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected through the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
9.4. Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged in to Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of this information to Instagram is not desired by the data subject, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.
9.5. Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

10. Use of YouTube

10.1. We use YouTube components on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
10.2. Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive knowledge of which specific subpage of our website is visited by the data subject.
10.3. If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is called up. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
10.4. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time when accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.
10.5. The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

11. Use of rankingCoach

11.1. Our company uses the service provider rankingCoach on this website to collect, gather and evaluate data on the behavior of visitors to our website. rankingCoach is an offer from rankingCoach GmbH, Im Mediapark 6B, 50670 Cologne.
11.2. With the help of rankingCoach, our company can monitor the performance of our website and that of our competitors. Through rankingCoach, we gain insight into the placement of our website in search engines, as well as the most searched keywords in connection with our website. For this purpose, rankingCoach uses cookies and similar technologies, among other things, through which user behavior can be tracked. Such information is anonymized so that no conclusions can be drawn about your identity.